Articles
Microsoft 365 Price Increase: A Reminder of What's Coming on 1 July
Microsoft 365 prices rise on 1 July 2026. Daryl Ullman reads the published numbers, shows why the headline per-SKU figures understate the real renewal hit, and sets out the steps to take before your renewal date.
Game of Thrones, Microsoft Edition: Direct, Channel, and the Battle for Your Renewal
Microsoft hasn’t stopped negotiating — the rules just changed. EA tier discounts have flattened, account teams have lost deal authority, and direct competes with CSP on the same renewal. Daryl Ullman maps where 2026 buyers can still push.
Is the Microsoft Enterprise Agreement Still Worth It in 2026?
For two decades, the Microsoft EA renewal was a known quantity. Not anymore. Four overlapping changes — discount removal, July’s list-price hike, M365 E7, MCA-E migration — push effective costs up 20% against last cycle’s baseline, and modest Copilot adoption takes the figure past 23%. Microsoft hasn’t framed it as a 23% increase. Your CFO will.
Crafting an Effective Microsoft Negotiation Strategy for Large Azure Deals
Microsoft has more practice at large Azure negotiations than most buyers. This guide explains how to estimate consumption accurately, structure the MACC, stack Hybrid Benefit, RIs and ACDs, and factor in Unified Support over a 3-5 year planning horizon.
Licensing in Azure
Moving to Azure doesn’t eliminate Microsoft licensing. It often increases it. vCPU inflation, limited BYOL scenarios, and Azure-specific restrictions mean you may need more licences in the cloud than on-premises. Where costs hide and how to reduce them.
Microsoft Regulatory Roundup 2025
A year of settlements, investigations, and unfinished business. Regulators on three continents took aim at Microsoft’s licensing practices. By December, most had missed.
Learnings from an Enterprise Agreement Renewal for a Large Multinational Enterprise
A nine-month Enterprise Agreement renewal exposed what truly drives outcomes: early alignment, structured governance, timing discipline, flexible strategy, and stronger executive and negotiation capabilities.
Does AI Processing Require Explicit Consent Under GDPR? Separating Fact from Fiction
AI processing doesn’t automatically require consent. What matters is the purpose, context, and whether decisions are made without human involvement.
Negotiating to low in the organisation
When salespeople negotiate through intermediaries instead of decision-makers, deals stall and margins shrink. A six-step framework for reaching the people who hold budget authority and closing faster.
4 obstacles to your successful SPLA business
Every business needs to make money. And in the SPLA business, a few obstacles are in the way of making a profit.
Switching from EA to CSP? Read this first!
Is it still a good idea to switch some or all of your Microsoft licensing to CSP in 2062? Here’s a story you may relate to.
Microsoft's Agent 365: A Licensing Puzzle Wrapped in an AI Enigma
Agent 365 introduces licensed AI ‘users’ inside Microsoft 365, with no clear definition, unpredictable pricing, and blurred lines between bots, copilots, and agents.
Can Your Microsoft Partner Help with SPLA Audits?
SPLA partners support you operationally, but can’t represent you in Microsoft audits. Knowing where their role ends helps avoid costly assumptions.
Why SAM Tools Fail You in Microsoft Audits
SAM tools don’t protect you in Microsoft audits: mismatched methodologies, incomplete discovery, expired SA, and no expert validation. Audit defence requires ongoing discipline and expertise, not green dashboards.
Enterprises Are Still Deciding if Microsoft 365 Copilot Is Worth It
Enterprises continue to debate whether Microsoft 365 Copilot’s AI features justify the cost, as measurable ROI remains elusive.
Microsoft Entra ID Faces Global Antitrust Probes
Microsoft Entra ID faces simultaneous antitrust probes in the US, EU, and UK, as regulators scrutinise its bundling with Microsoft 365, market dominance in identity management, and systemic security risks.
Why We Don't Sell Microsoft Licences
Independent Microsoft advice means no hidden sales agenda: we don’t sell licences, we negotiate harder, cut costs deeper, and challenge Microsoft without compromise.
Is Your Microsoft Advisor Really Working for You?
Microsoft partners provide valuable knowledge, but their incentives often align with Redmond, not clients. True independence means unbiased advice, direct consulting fees, and strategies optimised for customer—not Microsoft—outcomes.
Microsoft to Auto-Install Copilot App on Windows PCs
Microsoft will auto-install its Copilot app on Windows PCs with Office apps from October 2025, bypassing consumer opt-outs and fuelling debate on cost, consent, and competition.
The FTC's Microsoft Investigation That Transcends Politics
FTC launches its most sweeping Microsoft probe since the 1990s, targeting AI partnerships, bundling practices, cloud dominance, and national security risks.
Microsoft slashed EA discounts for large organisations
Microsoft is ending decades of volume-based EA discounts. From November 1, 2025, all organisations will start at Level A pricing, forcing large enterprises to renegotiate or face multimillion-dollar cost increases.
Microsoft's AI Money Machine: The Real Economics of Copilot Deployment
Microsoft’s Copilot strategy shifts enterprise economics: price list unification cuts discounts, ARPU becomes ARPA, and ROI remains uncertain as costs rise by 15–25% annually.
Do AI agents dream of Microsoft 365 E3 – Unattended Licence?
AI agents challenge Microsoft’s traditional per-user licensing. Per-transaction and consumption-based models may replace M365 licences, reshaping how enterprises pay for Office file operations.
Why Every Microsoft Licensing Engagement Needs a Project Manager
Microsoft licensing projects face tight deadlines, vendor pressure, and multiple stakeholders. A dedicated PM ensures structure, scope control, and timely delivery, turning risk into savings.
Microsoft's Licensing Evolution Part II: From Human Seats to Agent Revenue—The New Frontier
Microsoft moves from licensing human users to licensing digital agents, with Entra Agent ID, Copilot orchestration, and embedded knowledge creating a new revenue model where ARPAA joins ARPU in EA negotiations.
How Monopolistic Practices Are Robbing Customers of Choice
UK regulators confirm what many suspected: Microsoft’s licensing model distorts the cloud market, inflates costs, and traps customers in artificial dependencies.
How Microsoft Built AI Into Everything: The Hidden Costs of Enterprise AI Adoption
Microsoft turned AI from a product into a platform. Copilot triggers broad enterprise purchases and drives 15–20% spending increases, but only 20% of buyers deploy it at scale.
Maximising Revenue with Azure Arc and CSP Hosting
Service providers can combine SPLA, CSP-Hosting, and Azure Arc on the same infrastructure, but only if they separate it correctly. We break down the rules, economics, and common compliance pitfalls.
Microsoft EA vs. MCA-E: A Strategic Licensing Comparison for 2025 and Beyond
Microsoft is shifting away from traditional Enterprise Agreements. This guide compares EA vs. MCA‑E, highlights risks, and outlines strategic actions for 2025 and beyond.
Enterprise Platform Wars-2025
In 2025, enterprise IT splits into two camps: those embracing Microsoft’s integrated platform and those chasing flexibility through best-of-breed strategies. The winning path? It depends entirely on your organisation’s capabilities.
Turning Microsoft EA Renewals into Strategic Power Plays
Walk into any Microsoft EA renewal meeting, and the conversation doesn’t start with Word and Excel anymore. It begins with Copilot, Azure commitments, and your ‘digital transformation journey.’ Without understanding these dynamics, you’re negotiating in the dark, and it rarely ends well.
Microsoft's Q3 FY25: Strong on the Surface, Complexities for Customers Beneath
Microsoft’s strong Q3 FY25 results mask deeper challenges for customers—from mandatory CoPilot bundling and declining MACC discounts to a sales shift favoring AI, Security, and partner-led deals.
Microsoft’s Bet on Agentive AI and the Future of Productivity
Microsoft is repositioning Copilot as an orchestration layer for autonomous AI agents, signalling a shift from SaaS to ‘AI-as-a-Service.’ What this means for enterprise licensing and how to prepare.
Understanding the Microsoft Azure Consumption Commitment
Microsoft Azure Consumption Commitment (MACC) requires organisations to commit to a fixed Azure spend, offering discounts but imposing penalties if targets aren’t met. Terms depend on the agreement’s active or renewed status.
From Floppy Disks to Cloud Subscriptions
From dongles and perpetual EULAs to AI-driven subscriptions and blockchain enforcement — software licensing became a $850B+ force reshaping enterprise IT.
FinOps Trends: Cloud Strategies and Optimization
FinOps Trends 2025: companies shift back to on-premises solutions, optimise cloud expenses, and adopt generative AI.
TRUE or FALSE: The truth about Microsoft CSP 2025
There is quite a bit of biased and outdated advice about the Microsoft Cloud Solution Partner Program. Let’s cut through the noise and get you up to speed.
Cloud cost savings: where do you begin?
Use these 12 targeted questions to identify Azure cost-saving opportunities and improve budget control.
SQL Server with Azure Arc vs. SPLA
Azure Arc offers hourly pay-as-you-go SQL Server licensing that rivals SPLA on price. We compare the two models side by side: costs, flexibility, compliance rules, and when each option makes more sense for service providers.
How to negotiate an excellent Microsoft deal in 2025
Microsoft has effectively created a situation where organisations feel almost captive to their offerings. Alternatives are diminishing, and suppliers have little incentive to offer compelling discounts unless there’s a strong business case or a significant alternative presented.
4 types of SPLA Compliance Audits by Microsoft
Microsoft may send you different “compliance verification” notices depending on your size, country, and position on their “target list”. Here is what they are.
Windows Server 2025 with Azure Arc Pay-as-you-Go
Although it is an excellent update that provides better customer choice in licensing Windows Server 2025, the Pay-as-you-Go option is so far unusable considering the current language in Microsoft Product Terms.
System Center Licensing: Do You Need a Server License?
This is the most frequently asked question about Microsoft System Center licensing and the biggest source of confusion. Fortunately, there is a simple answer.
Microsoft Budgets, Discounts, and investment in AI
Microsoft’s escalating cloud costs and aggressive pricing strategies raise concerns: Is the surge in Azure spending and AI investments truly benefiting enterprises, or just boosting Microsoft’s profits?
Microsoft Enterprise Agreement is Finished. Or is it?
Regardless of your organisation’s size or location, now is the time to begin preparations for the end of the Microsoft Enterprise Agreement. It may not happen to your organisation in 2025, but considering current developments, it could happen sooner than expected.
Microsoft's AI Strategy: The Impact on Partners
Microsoft’s updated AI strategy raises concerns: is it truly partner-focused or just another way for Microsoft to tighten its grip? Partners need to be wary and prioritize their own interests.
Microsoft SharePoint SPLA licensing
Here’s a simple guide on how to license Microsoft SharePoint in SPLA and calculate Subscriber Access licences and processor licenses for SharePoint Hosting.
Microsoft FY24 Financial Summary and FY25 Outlook
As Microsoft concludes its fiscal year 2024 (FY24), the company has once again demonstrated its strength across multiple business segments.
Is the CrowdStrike Outage a Turning Point in the Competition with Microsoft?
CrowdStrike’s mistake could be Microsoft’s gain. Will Microsoft capitalize on the shifting landscape? Is your enterprise cybersecurity strategy going to change?
CSP Hoster Program explained
CSP Hoster is a special program for Microsoft partners providing hosting and cloud services from their datacentres. It supplements but does not replace SPLA. It allows pre-building and pre-activating virtual machines with Windows 11 and Microsoft 365 apps on hosting.
SPLA License Mobility Addendum and BYOL in 2025
Service providers with Microsoft SPLA – you don’t need the License Mobility Addendum anymore. Here’s the new approach and the reasons why it’s better.
SPLA Providers, Get Your AVD Fix While You Can
If you’ve been dreaming about providing your end customers with hosted Azure Virtual Desktop under your management, here’s your chance for the next 17 months.
Best time to cut Microsoft Enterprise Agreement costs: True-Ups and Renewals
Annual true-ups and renewals provide the best optimal cost management opportunities for your Enterprise Agreement. Learn why they are important and improve your game.
OEM Licenses: Restrictions and Best Practices for Providers
OEM licences cannot be used for hosting or shared infrastructure. They’re restricted to colocation where the customer owns the hardware. The specific restrictions, the Windows 11 rental exception, and what providers must know.
Microsoft Copilot Pricing and Negotiation
In this article, I’m taking a step back from the usual discussions about Copilot’s features or benefits to end users. Instead, I want to talk about the cost.
What is CSP? Microsoft Cloud Solution Program explained
Here’s everything you need to know about Cloud Solution Provider (CSP) program if you purchase Microsoft software and cloud. What it is, and how it works.
Do not Pay Twice for Bundled SQL Server Licenses
In an Enterprise Agreement true-up, you are supposed to recount the licenses your organisation is using. Identify and exclude bundled SQL Server licenses!
The Neglected Trick to Cut SQL Server License Fees
Consolidating in a hardware cluster is a lesser-known strategy to dramatically reduce SQL Server licensing fees through efficient instance deployment.
Anchoring Your Negotiation with Credible Data
More than just numbers, benchmarks represent the collective wisdom of the market, providing insights into what’s acceptable, expected, and exceptional.
Embracing a Positive Negotiation Attitude
Negotiation is a mindset. Adopting a positive Negotiation Attitude instils confidence, empowering us to advocate for what we genuinely believe we deserve.
Windows Server BYOL decoded
Windows Server BYOL rules differ significantly between Azure, AWS, Google Cloud, SPLA, and CSP-Hosting providers. Core requirements, CAL obligations, and cross-edition rights compared across all five scenarios.
Windows Autopilot Licensing
It’s a nice time-and-cost-saving feature that allows you to send laptops and Hololens to your employees straight from the manufacturer without re-imaging.
Service Providers: Microsoft trends for 2024
SPLA changes and updates. New SPLA agreement. CSP-Hosting mistakes. BYOL slow uptake and compliance challenges. Audits and IaaS providers.
Prioritising Cloud Optimisation
CIOs in 2024: optimising cloud use and reducing costs while enhancing service delivery and efficiency.
SQL Server: FREE licenses for Failover
You probably have SQL Server instances in failover or disaster recovery mode. Do you know that licenses for the “passive” instances are free-of-charge?
Get the best deal from your 2024 Microsoft Enterprise Agreement
Microsoft Enterprise Agreement negotiations in 2024 hinge on aligning stakeholder understanding, strategic product analysis, and cost-optimised planning.
Microsoft Cloud Deals 2024: Capitalising on Regulatory Dynamics in Negotiations
The 2024 outlook for Microsoft cloud negotiations is set against a backdrop of intensifying regulatory scrutiny, an opportunity to secure more favourable terms
Rethinking IT Habits for the Public Cloud: Start Small
Optimising cloud costs starts with right-sizing your VMs. Traditional on-prem habits of over-provisioning can lead to inflated cloud bills. Scale smartly.
How IT Economics Differ in the Cloud
When on-premises IT professionals encounter Public Clouds, their valuable knowledge and habits may become less so due to the vast differences in economics.
Time to revisit your Reserved Instances
Microsoft allows you to commit to certain workloads for a period of 1 or 3 years in exchange for a rebate. Let’s focus on Reserved Instances for Compute.
Glossary: Decoding Microsoft Licensing Jargon
Dealing with Microsoft Enterprise Agreement, MACC, and Unified Support can feel like learning a new language. Here’s a glossary to help you decode the jargon.
Shared vs Dedicated Hardware on Hosting and its Licensing
The most fundamental difference in the service provider licensing context is between shared and dedicated hardware. Learn it to be compliant in SPLA and CSP-Hosting.
You can run Microsoft 365 Apps on Amazon Workspaces
Microsoft 365 Apps are now welcomed on Amazon Workspaces. We dissect this change: the good, the bad and the ugly.
The first things to do to avoid a nasty SPLA audit surprise
Bad news: you are responsible for every piece of Microsoft software in your data centres. Good news: Microsoft gave you the tools to protect yourselves.
Service Providers: Microsoft Trends in 2023
What are the Microsoft trends for hosting providers in 2023? We talk about BYOL, CSP-Hosting, QMTH, SPLA, Windows Server licensing per VM and more.
Flexible Virtualization Benefit
Flexible Virtualization Benefit positively affects both end clients and service providers. So, what is it? How to use it? What licences are eligible?
Microsoft Hosting - Revolutionary Changes in October 2022
In October 2022, Microsoft dramatically simplified the terms and conditions for “Bring Your Own License”. But not every change was positive for everyone.
Top 4 Microsoft Licensing Pitfalls for Software Developers
Visual Studio with MSDN licensing is a critical element in the Microsoft offering for developers. Its terms may seem simple at first glance. But are they?
Approaching a Microsoft Enterprise Agreement Renewal
SAMexpert’s Alexander Golev shares expert insights on Microsoft agreement renewals in an exclusive interview with Service Management authority Jeffrey Tefertiller.
Microsoft Azure Support Plans - July 2023 Update
According to Product Terms, Azure support plans procured via an Enterprise Agreement Enrollment or a Server and Cloud Enrollment are now “Reduction eligible”.
Microsoft 365 G3 and G5 Now Eligible for Azure Virtual Desktop for Windows
From July 2023, Microsoft 365 G3 and G5 plans - special plans for the US government - are eligible for Azure Virtual Desktop for Windows.
SPLA reporting and Purchase Orders
Q: “We raised a PO with our SPLA reseller for a year to purchase 1000 licenses per month, but the actual license quantity fluctuates monthly. What should we do?”
Microsoft SPLA / CSP-Hosting / BYOL changes and updates
Please bookmark this page as we update it as often as there are changes in Microsoft licensing for Service Providers: SPLA, BYOL, and CSP-Hosting.
Negotiating Microsoft Unified Support Agreement
How to negotiate your Microsoft Unified Support Agreement. Get practical advice from Microsoft agreement experts with over 20 years of experience.
Licensing Remote Desktop Services (RDS) in Azure
Do you need to license Remote Desktop Services CALs in Azure? It can be pretty confusing, so let us explain it as simply as possible.
Why are my Unified Support costs increasing?
It is confusing and even frustrating to see the cost of Unified Support increase every year, even though you are not utilising additional support services.
Negotiation envelope for Microsoft Agreement renewal
When negotiating an Enterprise Agreement renewal, finding common ground between yourself and Microsoft is essential if both sides are to reach an agreement.
SQL Server 2022 licensing: economic impact of the changes
Changes to SQL Server licensing in 2022 — how they may impact your budget. The new per-VM licensing model, Azure Disaster Recovery, and unlimited containers.
SQL Test and Dev: Visual Studio vs Traditional Licenses
Options for using SQL Server in test and development with Visual Studio subscriptions vs commercial licenses. Free alternative — SQL Server Developer Edition.
Renewing Microsoft Enterprise Agreement in a Tight Economy
The recession makes us focus on cutting costs and expenses. One area that may bring significant wins is negotiating your Microsoft Enterprise Agreement.
Microsoft Server Licenses in VMware and Hyper-V
The 90-day reassignment rule, Software Assurance Licence Mobility, and the Flexible Virtualisation Benefit each apply differently to VMware and Hyper-V. Which rights apply where and how to stay compliant when moving VMs.
MS SQL Server Cost Optimisation: Proven Tips
Learn cost-saving tips for optimizing SQL Server licensing on-premises and in the cloud. Improve the bottom line and reduce expenses with our expert guidance.
Windows Server and SQL Server licensing in containers
Windows Server and SQL Server follow different licensing rules in containers, and Hyper-V isolation changes the calculation again. The specific requirements for each scenario and where most organisations get it wrong.
Microsoft Unified Support: Cost, Services, Discounts
What is Microsoft Unified Support, what does it include, how much does Unified Support cost, and why is it suddenly so expensive compared to Premier support?
Microsoft Licensing Questions
Microsoft licensing questions from our community and clients with our answers. Updated regularly. All questions about products, agreements, cloud, and hosting.
Licensing Windows Server in SPLA and CSP Hosting
Quick reference guide on licensing Microsoft Windows Server in SPLA for providers and their customers: core licences, BYOL, CAL/SAL, virtualisation.
Truth about Windows Server licensing with core packs
Windows Server Core licensing is not difficult. You need to know a few simple rules. But how the licenses are sold is confusing and results in bad advice.
Microsoft License Management training, one year later
In 2021, we conducted an almost unprecedented thing in our industry, a free-of-charge live training on Microsoft Licensing. This year, we’ll do it again.
Cloud spend spinning out of control
As we are coming out of the “Covid” era, some of us are waking up to a new era of accelerated Cloud-related spending that no one expected.
Microsoft Licensing crash course
You are busy. And you need to get your head around Microsoft Licensing quickly. We got you covered: basics, concepts, fundamentals, models, and a little more.
Microsoft is changing the rules, and it will affect you
Microsoft has announced significant updates to Cloud and licensing terms and conditions. The changes will affect everyone: Cloud providers and their clients.
Using SPLA On-Premises: Rules & Restrictions
You may use SPLA licenses on-premises. However, there is a mandatory condition. If that condition is not respected, using SPLA on-premises is prohibited.
SQL Server on a Budget: Expert Cost-Saving Tips
Six practical ways to cut SQL Server licensing costs: downgrading from Enterprise to Standard, using Express for small workloads, leveraging passive instance rights, Developer Edition for non-production, and optimising cluster configurations.
Microsoft SQL Server Integration Services? Nope, it's NOT FREE
Do you deploy SQL Server Integration Services separately from the SQL database and think it’s free? STOP. It requires a full SQL licence.
5 Cost Saving Ideas for Microsoft Cloud and Licenses in 2022
What areas should we focus on while looking for cost savings in Microsoft Cloud and licensing in 2022?
Microsoft Licensing Trends in 2022
What is going on right now with Microsoft licensing? How will this affect businesses like yours in 2022? And importantly, what can you do about it?
Five reasons Microsoft 365 is about to get more expensive
Microsoft is about to uplift the prices of Microsoft 365 subscriptions. What are the reasons? What should we expect?
The Underrated Role of Personality in Negotiations
Nothing has a more significant impact on the negotiation or the interaction between people than the personalities of those individuals.
Does Microsoft always follow its own rules of Licensing?
People often attempt to apply common sense to licensing, but in reality, there’s no room for it. It’s all about the rules. But the rules aren’t always perfect.
What is a software licence? How Microsoft licensing works
Would you like to learn how Microsoft Licensing works? Start from the concept of a licence itself. Can you “buy” a licence? Why doesn’t licensing make sense?
SaaS challenges: Discovery
You cannot manage what you cannot measure. So, how can we discover all SaaS applications? Regardless of the tool vendors’ advertising, the answer is not simple.
Where is SAM in 2020?
SAM, as we know it, may have reached the point of irrelevance. Is it dead? It’s not. But if we continue holding on to the old ways, we may soon become extinct.
You've bought Windows E3 for your company. But have you?
A story of how I almost ruined a perfect family weekend. And a little bit about licensing Windows E3.