Articles

Microsoft Entra ID faces simultaneous antitrust probes in the US, EU, and UK, as regulators scrutinise its bundling with Microsoft 365, market dominance in identity management, and systemic security risks.

Independent Microsoft advice means no hidden sales agenda: we don’t sell licences, we negotiate harder, cut costs deeper, and challenge Microsoft without compromise.

Microsoft partners provide valuable knowledge, but their incentives often align with Redmond, not clients. True independence means unbiased advice, direct consulting fees, and strategies optimised for customer—not Microsoft—outcomes.

Microsoft will auto-install its Copilot app on Windows PCs with Office apps from October 2025, bypassing consumer opt-outs and fuelling debate on cost, consent, and competition.

FTC launches its most sweeping Microsoft probe since the 1990s, targeting AI partnerships, bundling practices, cloud dominance, and national security risks.

Microsoft is ending decades of volume-based EA discounts. From November 1, 2025, all organisations will start at Level A pricing, forcing large enterprises to renegotiate or face multimillion-dollar cost increases.

Microsoft’s Copilot strategy shifts enterprise economics: price list unification cuts discounts, ARPU becomes ARPA, and ROI remains uncertain as costs rise by 15–25% annually.

AI agents challenge Microsoft’s traditional per-user licensing. Per-transaction and consumption-based models may replace M365 licences, reshaping how enterprises pay for Office file operations.

Microsoft licensing projects face tight deadlines, vendor pressure, and multiple stakeholders. A dedicated PM ensures structure, scope control, and timely delivery—turning risk into savings.

Microsoft moves from licensing human users to licensing digital agents, with Entra Agent ID, Copilot orchestration, and embedded knowledge creating a new revenue model where ARPAA joins ARPU in EA negotiations.

UK regulators confirm what many suspected: Microsoft’s licensing model distorts the cloud market, inflates costs, and traps customers in artificial dependencies.

Microsoft turned AI from a product into a platform: Copilot triggers broad enterprise purchases, drives 15–20% spending increases, but only 20% of buyers deploy it at scale.