Articles on FinOps & Cloud Economics

Microsoft's AI Money Machine: The Real Economics of Copilot Deployment
Microsoft’s Copilot strategy shifts enterprise economics: price list unification cuts discounts, ARPU becomes ARPA, and ROI remains uncertain as costs rise by 15–25% annually.

Microsoft's Licensing Evolution Part II: From Human Seats to Agent Revenue—The New Frontier
Microsoft moves from licensing human users to licensing digital agents, with Entra Agent ID, Copilot orchestration, and embedded knowledge creating a new revenue model where ARPAA joins ARPU in EA negotiations.

How Microsoft Built AI Into Everything: The Hidden Costs of Enterprise AI Adoption
Microsoft turned AI from a product into a platform: Copilot triggers broad enterprise purchases, drives 15–20% spending increases, but only 20% of buyers deploy it at scale.

Maximising Revenue with Azure Arc and CSP Hosting
SPLA, CSP-Hosting, and SQL with Azure Arc can all drive growth—if used strategically. This article explains how to combine them profitably while avoiding audit risks.

Microsoft's Q3 FY25: Strong on the Surface, Complexities for Customers Beneath
Microsoft’s strong Q3 FY25 results mask deeper challenges for customers—from mandatory CoPilot bundling and declining MACC discounts to a sales shift favoring AI, Security, and partner-led deals.

Microsoft’s Bet on Agentive AI and the Future of Productivity
Microsoft transforms its AI strategy by shifting from traditional software to agentive AI, with Copilot becoming the new interface for productivity and enterprise automation.

From Floppy Disks to Cloud Subscriptions
From dongles and perpetual EULAs to AI-driven subscriptions and blockchain enforcement — software licensing became a $850B+ force reshaping enterprise IT.

FinOps Trends: Cloud Strategies and Optimization
FinOps Trends 2025: companies shift back to on-premises solutions, optimise cloud expenses, and adopt generative AI.

Cloud cost savings: where do you begin?
Use these 12 targeted questions to identify Azure cost-saving opportunities and improve budget control.

Windows Server 2025 with Azure Arc Pay-as-you-Go
Although it is an excellent update that provides better customer choice in licensing Windows Server 2025, the Pay-as-you-Go option is so far unusable considering the current language in Microsoft Product Terms.

Microsoft Budgets, Discounts, and investment in AI
Microsoft’s escalating cloud costs and aggressive pricing strategies raise concerns: Is the surge in Azure spending and AI investments truly benefiting enterprises, or just boosting Microsoft’s profits?

Windows Server BYOL decoded
Understand the differences between many Windows Server licensing scenarios in the Cloud. We compare terms for Azure, AWS, Google, and “regular” providers.