Guides on FinOps & Cloud Economics

Financial Efficiency in the Cloud: A CFO's Guide to FinOps
Cloud spending is variable, opaque, and easily mismanaged. FinOps is the practice of making it visible and controllable. The guide explains what FinOps actually is, why it exists (because cloud providers profit from confusion), and how to implement it without buying expensive tools that create more problems than they solve.

Effective Microsoft MACC Negotiations in 2025
Due to AI investments and below-expected sales, Microsoft is tightening discounts and pushing margins. If you’re renewing Azure, prepare for tougher negotiations.

Microsoft BYOL Options and Cost Savings
Microsoft Bring-Your-Own-License options and programs. Azure Hybrid Benefit. License Mobility. Flexible Virtualisation. How to use. Rules and requirements.

Using TBM tools to determine your cloud waste rate
Using TBM tools like Apptio (or even basic tools like CSViewer), companies can identify underperforming Azure VMs and optimise costs by applying waste-detection patterns that reveal savings of up to 50%.

Six things you can do to optimise costs in Azure in 30 days or less
With inflation still not entirely under control, the hunt for bottom-line savings is ongoing. Here are our tips for you on reducing your cloud spending.

Azure Savings Plans vs Reserved Instances
Microsoft added Savings Plans for compute, an offering that AWS pioneered in 2019. It is a novel way to reduce the rates you pay for compute-based services.