All articles and guides

Microsoft EA vs. MCA-E: A Strategic Licensing Comparison for 2025 and Beyond
Microsoft is shifting away from traditional Enterprise Agreements. This guide compares EA vs. MCA‑E, highlights risks, and outlines strategic actions for 2025 and beyond.

How to negotiate an excellent Microsoft deal in 2025
Microsoft has effectively created a situation where organisations feel almost captive to their offerings. Alternatives are diminishing, and suppliers have little incentive to offer compelling discounts unless there’s a strong business case or a significant alternative presented.

Microsoft Enterprise Agreement is Finished. Or is it?
Regardless of your organisation’s size or location, now is the time to begin preparations for the end of the Microsoft Enterprise Agreement. It may not happen to your organisation in 2025, but considering current developments, it could happen sooner than expected.

How Monopolistic Practices Are Robbing Customers of Choice
UK regulators confirm what many suspected: Microsoft’s licensing model distorts the cloud market, inflates costs, and traps customers in artificial dependencies.

How Microsoft Built AI Into Everything: The Hidden Costs of Enterprise AI Adoption
Microsoft turned AI from a product into a platform: Copilot triggers broad enterprise purchases, drives 15–20% spending increases, but only 20% of buyers deploy it at scale.

EA vs MCA-E vs CSP: What's Best for Your Enterprise?
EA is being phased out—fast. Here’s what mid-sized and enterprise customers need to know about MCA-E, CSP, and how to avoid 15–30% cost increases during the transition.

Maximising Revenue with Azure Arc and CSP Hosting
SPLA, CSP-Hosting, and SQL with Azure Arc can all drive growth—if used strategically. This article explains how to combine them profitably while avoiding audit risks.

Enterprise Platform Wars-2025
In 2025, enterprise IT splits into two camps: those embracing Microsoft’s integrated platform and those chasing flexibility through best-of-breed strategies. The winning path? It depends entirely on your organisation’s capabilities.

Turning Microsoft EA Renewals into Strategic Power Plays
Walk into any Microsoft EA renewal meeting, and the conversation doesn’t start with Word and Excel anymore. It begins with Copilot, Azure commitments, and your ‘digital transformation journey.’ Without understanding these dynamics, you’re negotiating in the dark, and it rarely ends well.

Microsoft's Q3 FY25: Strong on the Surface, Complexities for Customers Beneath
Microsoft’s strong Q3 FY25 results mask deeper challenges for customers—from mandatory CoPilot bundling and declining MACC discounts to a sales shift favoring AI, Security, and partner-led deals.

Microsoft’s Bet on Agentive AI and the Future of Productivity
Microsoft transforms its AI strategy by shifting from traditional software to agentive AI, with Copilot becoming the new interface for productivity and enterprise automation.

Understanding the Microsoft Azure Consumption Commitment
Microsoft Azure Consumption Commitment (MACC) requires organisations to commit to a fixed Azure spend, offering discounts but imposing penalties if targets aren’t met. Terms depend on the agreement’s active or renewed status.