All articles and guides

How to negotiate an excellent Microsoft deal in 2025
Microsoft has effectively created a situation where organisations feel almost captive to their offerings. Alternatives are diminishing, and suppliers have little incentive to offer compelling discounts unless there’s a strong business case or a significant alternative presented.

Microsoft Enterprise Agreement is Finished. Or is it?
Regardless of your organisation’s size or location, now is the time to begin preparations for the end of the Microsoft Enterprise Agreement. It may not happen to your organisation in 2025, but considering current developments, it could happen sooner than expected.

Maximising Revenue with Azure Arc and CSP Hosting
SPLA, CSP-Hosting, and SQL with Azure Arc can all drive growth—if used strategically. This article explains how to combine them profitably while avoiding audit risks.

Enterprise Platform Wars-2025
In 2025, enterprise IT splits into two camps: those embracing Microsoft’s integrated platform and those chasing flexibility through best-of-breed strategies. The winning path? It depends entirely on your organisation’s capabilities.

Turning Microsoft EA Renewals into Strategic Power Plays
Walk into any Microsoft EA renewal meeting, and the conversation doesn’t start with Word and Excel anymore. It begins with Copilot, Azure commitments, and your ‘digital transformation journey.’ Without understanding these dynamics, you’re negotiating in the dark, and it rarely ends well.

Microsoft's Q3 FY25: Strong on the Surface, Complexities for Customers Beneath
Microsoft’s strong Q3 FY25 results mask deeper challenges for customers—from mandatory CoPilot bundling and declining MACC discounts to a sales shift favoring AI, Security, and partner-led deals.

Microsoft’s Bet on Agentive AI and the Future of Productivity
Microsoft transforms its AI strategy by shifting from traditional software to agentive AI, with Copilot becoming the new interface for productivity and enterprise automation.

Understanding the Microsoft Azure Consumption Commitment
Microsoft Azure Consumption Commitment (MACC) requires organisations to commit to a fixed Azure spend, offering discounts but imposing penalties if targets aren’t met. Terms depend on the agreement’s active or renewed status.

From Floppy Disks to Cloud Subscriptions
From dongles and perpetual EULAs to AI-driven subscriptions and blockchain enforcement — software licensing became a $850B+ force reshaping enterprise IT.

Using TBM tools to determine your cloud waste rate
Using TBM tools like Apptio (or even basic tools like CSViewer), companies can identify underperforming Azure VMs and optimise costs by applying waste-detection patterns that reveal savings of up to 50%.

Microsoft Faces Renewed Antitrust Scrutiny Amid Changing Political Winds
Microsoft faces global antitrust backlash over cloud licensing, AI dominance, and bundling, forcing policy shifts across the US, UK, and EU.

FinOps Trends: Cloud Strategies and Optimization
FinOps Trends 2025: companies shift back to on-premises solutions, optimise cloud expenses, and adopt generative AI.