The Real Cost of Agentic AI — Microsoft Copilot Licensing Direction

Microsoft's AI promises sound great until you start working out the numbers. The pricing structures are confusing at best, deliberately opaque at worst. Their cost calculators rarely match real-world usage patterns. And whilst they talk about seamless AI integration, they're quietly shifting everything to consumption-based models that make budget planning nearly impossible.

Join us for a live session and Q&A with our guest speaker, Jukka Niiranen.

Jukka Niiranen has spent nearly two decades working with Microsoft's business applications, from CRM systems to today's Power Platform. He was a Microsoft MVP for 11 years and co-founded a Power Platform consulting company in 2020. He's worked on everything from solution design and deployment to enterprise governance and adoption strategies. He knows Microsoft's products inside out and isn't afraid to call out the gaps between what they promise and what actually gets delivered.

What we'll cover:

From Per-Seat to Pay-As-You-Go. Consumption-based licensing is becoming the norm as SaaS apps are doomed to "collapse".

Agent Flows vs. Cloud Flows. Sometimes, the true difference between process automation vs. "agents" is the move to an even more complex licensing model

The Cost Estimation Conundrum. Even when Microsoft publishes cost calculators, that rarely gives the answers to what agentic AI would actually cost to run.

Per-Agent Licensing. If digital employees are really coming, will their Microsoft licensing package eventually resemble those of human employees?

AI Feature Gating. There is no one Copilot, regardless of what Microsoft claims. Licensing barriers set by in-product AI features can cause surprises.

Internal Inertia at Microsoft. Adding new AI layers on top of existing offerings doesn't threaten past products, but ultimately, something's got to make way for the agentic dreams to become real.

Adoption Metrics vs. Reality. There is little direct revenue in AI services so far, leading Microsoft to exaggerate active user metrics. What signals do we have about Copilot's success from beyond MS?