The End of EA? MCA, MACC & the New Microsoft Licensing Playbook

Is the EA Era Ending?

Microsoft is pushing more customers into rigid MCA-E and MACC models, which result in fewer concessions and more lock-in.

This live session covers:

– The future of EA, MCA-E, and Azure decoupling
– Hidden risks of the new frameworks
– What strategic customers are doing differently

👉 It's what we help with: https://samexpert.com/services/microsoft-contract-negotiation-support/

🟢 What Makes 2025 So Different?

• Forced Transitions to MCA-E: Microsoft has announced plans to cancel some EAs, leaving many organisations uncertain about their status.
• The Growing Importance of Azure: Azure has become the centerpiece of Microsoft’s offerings, often surpassing Microsoft 365 as the largest budget item in EA renewals.
• Copilot and other AI-driven tools are Microsoft’s flagship products for 2025, significantly influencing negotiation dynamics.
• Diminishing Discounts: Microsoft is becoming less inclined to provide broad, generous discounts. This session will share insights into achieving targeted concessions where it matters most.

🟢 Key Takeaways:

• Strategies to secure cost-effective terms during your EA renewal.
• How to evaluate and prepare for potential forced transitions to MCA-E.
• Maximising savings on Azure and on-prem licensing.
• The impact of Unified Support and MACC on your negotiation strategy.
• How to handle Microsoft’s focus on AI and Copilot in 2025 negotiations.

🟢 Who Should Attend?

CFOs, CIOs, IT procurement leaders, and licensing professionals responsible for managing Microsoft EA renewals and budgets.

🟢 Who We Are

SAMexpert is a global, independent business consulting firm specialising in Microsoft vendor management. Our expertise spans strategy, cost optimisation, compliance, and audit defence. We provide unbiased advice to CFOs, CIOs, procurement teams, and IT leaders, as we do not sell Microsoft licenses or services.

Alexander Golev, founder and senior partner at SAMexpert, is a serial entrepreneur, industry thought leader, and public speaker. With experience in Microsoft technology dating back to 1994 and Software Asset Management since 2003, Alexander brings decades of expertise and practical knowledge to the table.

Daryl Ullman, co-founder and senior partner, is a renowned negotiation expert and public speaker. A former Microsoft executive, Daryl helped launch the Enterprise Agreement program in the 2000s. After leaving Microsoft, he founded Emerset, the world’s first independent Microsoft licensing consultancy, which he sold in 2018. Daryl joined SAMexpert in 2021 as Chief Negotiation Officer and is the author of "Negotiating with Microsoft."

Avoid costly mistakes in your 2025 EA renewal. Arm yourself with the strategies and insights needed to secure a better deal, optimise your licensing, and align with Microsoft’s changing priorities.

#Microsoft #Cloud #Licensing

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Please watch: "The proper way to control Microsoft costs in 2025"
https://www.youtube.com/watch?v=_Vm8Skp2s3c
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