How to Structure, Negotiate, and Win the Azure Commitment Game
MACC negotiations have evolved from general discounting to specific incentives based on growth targets. Customers renewing without year-over-year growth are offered 25-50% lower discounts. Only customers who demonstrate annual MACC growth between 25-40% qualify for better pricing.
Azure customers with flat spend growth face 25–50% lower discounts at renewal. Microsoft is prioritising mega-deals and treating smaller renewals as cost-neutral.
- MACC is a binding financial agreement, not a forecast of Azure usage
- MACCs are non-refundable and non-cancellable
- Many organisations overcommit. When you overcommit, you have no motivation to optimise costs
Our Track Record
✅ Millions saved for Fortune 500 companies in Azure negotiations
✅ 25+ years of Microsoft contract negotiation experience
✅ Independent advisors - we don't sell Microsoft licences or partner with them
✅ Success fee options - if you don't save, you don't pay us
What You'll Learn
Microsoft's New Pressure Points: How Microsoft structures MACC deals around growth targets and mega-deal priorities
Discount Benchmarking: Pursuing comprehensive discounts, including Azure Consumption Discounts (ACD), Azure Credit Offers (ACO), and service-specific discounts
Commitment Structure Strategy: Strategic use of MACC amendments to prevent unused prepayments whilst supporting flexible consumption terms
Multi-Year Planning: How to negotiate rollover mechanisms, consumption caps, and staggered commitment tiers
Who Should Attend
- Azure procurement teams facing MACC renewals
- FinOps professionals managing cloud commitments
- CFOs evaluating Azure investment ROI
- IT leaders planning multi-year cloud strategy
- Procurement teams negotiating with Microsoft
Ready to take control of your MACC negotiations?
📧 Contact: https://samexpert.com/?utm_source=samexperttv&utm_medium=youtube&utm_campaign=how-to-structure-negotiate-and-win-the-azure-commitment-game&utm_content=video_description
📞 +44 20 3357 7120
📞 +1 (404) 282 8438
🟢 Who We Are
SAMexpert is a global, independent business consulting firm specialising in Microsoft vendor management. Our expertise spans strategy, cost optimisation, compliance, and audit defence. We provide unbiased advice to CFOs, CIOs, procurement teams, and IT leaders, as we do not sell Microsoft licenses or services.
Alexander Golev, founder and senior partner at SAMexpert, is a serial entrepreneur, industry thought leader, and public speaker. With experience in Microsoft technology dating back to 1994 and Software Asset Management since 2003, Alexander brings decades of expertise and practical knowledge to the table.
Daryl Ullman, co-founder and senior partner, is a renowned negotiation expert and public speaker. A former Microsoft executive, Daryl helped launch the Enterprise Agreement program in the 2000s. After leaving Microsoft, he founded Emerset, the world’s first independent Microsoft licensing consultancy, which he sold in 2018. Daryl joined SAMexpert in 2021 as Chief Negotiation Officer and is the author of "Negotiating with Microsoft."
🖐 Maximise value and maintain control in Microsoft contract negotiations. Learn more:
https://samexpert.com/services/microsoft-contract-negotiation-support/?utm_source=samexperttv&utm_medium=youtube&utm_campaign=how-to-structure-negotiate-and-win-the-azure-commitment-game&utm_content=video_description
#microsoft #procurement #strategy #samexpert
Azure customers with flat spend growth face 25–50% lower discounts at renewal. Microsoft is prioritising mega-deals and treating smaller renewals as cost-neutral.
- MACC is a binding financial agreement, not a forecast of Azure usage
- MACCs are non-refundable and non-cancellable
- Many organisations overcommit. When you overcommit, you have no motivation to optimise costs
Our Track Record
✅ Millions saved for Fortune 500 companies in Azure negotiations
✅ 25+ years of Microsoft contract negotiation experience
✅ Independent advisors - we don't sell Microsoft licences or partner with them
✅ Success fee options - if you don't save, you don't pay us
What You'll Learn
Microsoft's New Pressure Points: How Microsoft structures MACC deals around growth targets and mega-deal priorities
Discount Benchmarking: Pursuing comprehensive discounts, including Azure Consumption Discounts (ACD), Azure Credit Offers (ACO), and service-specific discounts
Commitment Structure Strategy: Strategic use of MACC amendments to prevent unused prepayments whilst supporting flexible consumption terms
Multi-Year Planning: How to negotiate rollover mechanisms, consumption caps, and staggered commitment tiers
Who Should Attend
- Azure procurement teams facing MACC renewals
- FinOps professionals managing cloud commitments
- CFOs evaluating Azure investment ROI
- IT leaders planning multi-year cloud strategy
- Procurement teams negotiating with Microsoft
Ready to take control of your MACC negotiations?
📧 Contact: https://samexpert.com/?utm_source=samexperttv&utm_medium=youtube&utm_campaign=how-to-structure-negotiate-and-win-the-azure-commitment-game&utm_content=video_description
📞 +44 20 3357 7120
📞 +1 (404) 282 8438
🟢 Who We Are
SAMexpert is a global, independent business consulting firm specialising in Microsoft vendor management. Our expertise spans strategy, cost optimisation, compliance, and audit defence. We provide unbiased advice to CFOs, CIOs, procurement teams, and IT leaders, as we do not sell Microsoft licenses or services.
Alexander Golev, founder and senior partner at SAMexpert, is a serial entrepreneur, industry thought leader, and public speaker. With experience in Microsoft technology dating back to 1994 and Software Asset Management since 2003, Alexander brings decades of expertise and practical knowledge to the table.
Daryl Ullman, co-founder and senior partner, is a renowned negotiation expert and public speaker. A former Microsoft executive, Daryl helped launch the Enterprise Agreement program in the 2000s. After leaving Microsoft, he founded Emerset, the world’s first independent Microsoft licensing consultancy, which he sold in 2018. Daryl joined SAMexpert in 2021 as Chief Negotiation Officer and is the author of "Negotiating with Microsoft."
🖐 Maximise value and maintain control in Microsoft contract negotiations. Learn more:
https://samexpert.com/services/microsoft-contract-negotiation-support/?utm_source=samexperttv&utm_medium=youtube&utm_campaign=how-to-structure-negotiate-and-win-the-azure-commitment-game&utm_content=video_description
#microsoft #procurement #strategy #samexpert