Meet our founders

SAMexpert's CEO and founder, Alexander has been around Microsoft technology for over 30 years, licensing – over 20 years. He stands by independence, transparency, knowledge sharing and putting people first. Motto: don't be afraid to be bold.

SAMexpert's CNO (Chief Negotiation Officer) and partner. Daryl's vision is to provide our clients with the knowledge, tools and experience to innovate and thrive by negotiating exceptional deals with software vendors. His experience in enterprise software spans 25 years.