- Microsoft and Licensing Experts

Daryl joined SAMexpert with one clear vision – to provide corporate firms with the knowledge, tools and experience to innovate and thrive by negotiating superior deals with large software vendors.

Prior to joining SAMexpert Daryl enjoyed 25 years in the fields of enterprise software and medical devices, fulfilling multiple executive management and sales roles. Over his career, he has advised senior manager of some of the world’s leading companies across multiple industries. In 2017 Daryl led his first company, Emerset Consulting Group to a successful merger with Getter Group and prior to that held the role of Executive Contracts & Licensing Manager for Microsoft MEA.

Daryl currently acts as an Advisory Board Member for BWG Strategy and fulfils his passion as a professional negotiator by designing innovative negotiation methodologies and providing training and coaching to leading companies around the globe.

Daryl is a graduate of Harvard University’s Negotiation and Leadership Executive Program and holds a BA for Business Administration and Management from the University of West London, and an MSc in Management and Information Systems from the New York University Tandon School of Engineering.

Daryl authored Negotiating with Microsoft (2012), in which he detailed his methodology for negotiating with the huge multinational software corporation.

Negotiating to low in the organization

We all like to stick to what we know and what works for us. In negotiation, this is true as well. Many representatives on the seller’s side feel uncomfortable engaging decision makers on the buyer’s side.

Daryl Ullman
Daryl Ullman
Daryl Ullman