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Alexander Golev

Alexander Golev

SAMexpert's CEO and founder

Fun fact: your company is most likely bleeding money through unnecessary software and Cloud expenses.

You could try figuring it out yourself, working with software vendors or tools — but I can tell you right now that it would be a waste of your time and nerve cells because it’s a ridiculously complicated industry. I know that because I’ve been in it for over 20 years.

I founded SAMexpert so you could reinvest otherwise wasted time and money into your growth instead of the deep pockets of software vendors. 

In my years in the industry, I’ve seen it from all angles, and I’m now a founder of a fully independent consultancy. It is rare. And it means that my agenda is saving you money, not helping someone hit their sales targets. In other words, the advice I give my clients is the same as I’d give to my best friends.

A few boring facts about me for the sake of a complete bio:

  • I founded my previous company – QCS – in 2003. Software Asset Management, primarily around Microsoft Licensing, had been one of its core businesses since its inception.

  • I saved my customers over $1,000,000,000 (yes, one billion) in licensing costs and audit penalties throughout my career.

  • I founded SAMexpert in 2009 as a knowledge-sharing platform before it became a business.

  • I developed over ten in-depth Microsoft Licensing and Software Asset Management training courses until my passion for sharing knowledge resulted in the creation of SAMexpert TV.

  • I run, create music, make videos, shoot photographs, and raise my kids in Gloucestershire, UK.