SAMexpert’s CEO (Chief Efficiency Officer) and founder.
Fun fact: your company is most likely bleeding money through unnecessary software and Cloud expenses.
You could try figuring it out yourself, working with software vendors or tools — but I can tell you right now that it would be a waste of your time and nerve cells, because it’s a ridiculously complicated and messed up industry. I know this because I’ve been in it for over 20 years.
I founded SAMexpert so companies like yours could reinvest otherwise wasted time and money into your own growth instead of the deep pockets of software vendors and profiteers in license sales. They are doing well enough without our charitable donations.
In my 20+ years in the industry, I’ve seen it from all angles, and I’m now a fully independent consultant. This is rare. And it means that my agenda is saving you money, not helping someone hit their sales targets. In other words, the advice I give my clients is exactly the same as I’d give to my best friends.
A few boring facts about me for the sake of a complete bio:
I founded my previous company – QCS – in 2003. Software Asset Management, primarily around Microsoft Licensing, was one if its core businesses since inception.
I saved my customers over $1,000,000,000 (yes, one billion) in licensing costs and audit penalties throughout my career.
I founded SAMexpert in 2009 as a knowledge sharing platform, well before it became a business.
I developed over 10 in-depth Microsoft Licensing and Software Asset Management Trainings until my passion to share knowledge finally resulted in creating SAMexpert TV.
I run, create music, shoot photographs and raise my kids in glorious Gloucestershire, UK.