
Delivering you one thing: peace of mind
A simple yet powerful mission to serve you.

Not just a mission, a promise
We ease high pressure moments, whether you’re staring down the barrel of negotiating 20,000+ Microsoft licenses or about to be hit with a destructive SPLA audit that you’re not yet ready for. We deliver peace of mind.
That’s why we’ve invested heavily in experience and knowledge. It’s why we employ industry leaders who have done this hundreds of times.
It’s why we make every effort to cut through the red-tape and get straight to the point.
It’s why we spend the time to reduce complexity into precise, clear guidance and never dump weighty, elaborate documents on your shoulders.
And it’s why we often say:
Everything is personal with us. Because that’s what it takes to put you back in control.
Driven by company values that are actually valuable
They say a principle is not a principle until it costs you something. That may be true in a sense but we find the value these help us deliver to you far outweigh anything they may cost us. They are simple but they are immutable, each a beacon for how we do good business.
Independence
You won’t find shiny Microsoft partner badges pasted all over our website. This is because we simply don’t believe it’s possible to serve two masters with competing interests. How could we possibly advise you on managing and negotiating your costs when we’re beholden to pushing flagship products at certain rates? This may cost us access to a lucrative referral programme but so be it, independence is too important.
Knowledge
We’ve invested in creating the number one knowledge centre on the topics of Microsoft licensing, SPLA audits, managing Azure cloud costs and more. We share that knowledge freely, through our YouTube channel, podcast and blog, so that everyone may benefit from it. Engaging with the discussion gives us access to all the latest developments, ideas and approaches coming out of that community – we give to receive.
No Ego
Delivering peace of mind is not just about knowing you’ve found a trustworthy and competent partner, it’s also about knowing that partner is there to help you personally succeed. We shine brightest when you shine brightest, when you and your business thrives. It’s not about meeting our targets, it’s being the hero but about helping you be the hero. It’s not about what more we can do for you but about what more you can do when
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SAMexpert HQ
New Imperial House, Station RoadStroud
Gloucestershire
GL5 3AR
United Kingdom+44 20 3357 7120
What we can do for you
We help some of the largest companies in the world when things get seriously complex. See what we can do for you.